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#interview

Talking marketing ops with Lightspeed

For this third episode, we’re going back to Quebec and we meet a jewel of the tech ecosystem in Montreal: Lightspeed. I had the chance to talk with Marceau Boulenger, who has been with Lightspeed since 2017 and is now Marketing Analytics Manager. He’s also a huge martech geek, and I had a wonderful time chatting with him. Let’s go for the report…

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Talking lifecycle marketing with Heetch

For this second episode of my “CRM Leaders” series, we’re heading back to France — well almost. I was able to chat for a good while with Daniel Shunn, the Head of CRM of Heetch, a French company based in Paris which has the particularity of having some of its employees working remotely. This is the case of Dan, who works from London. We had a very interesting conversation together, and here is a summary of it…

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#interview

Talking relationship marketing with Altitude Sports

It’s been a long time since I wanted to talk with marketing leaders about their customer relationship strategies, the martech tools they use for that, and other stuff around this exciting topic. That’s why I’m launching this format today, heading to Quebec to speak with Louis-Dominic Parizeau, VP Marketing at Altitude Sports since 2017. Here are the highlights…

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#email

Loads of stats about email marketing

This post doesn’t invent anything, doesn’t explain anything and doesn’t take any position: it gathers! In this case, it gathers stats that I find useful and that talk about email marketing in the broadest sense (or even email for that matter). It’s like a large directory I come back to from time to time… and that could interest you too.

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